b'Annual Report 2023/24CommunicationR A T I N G 4 0E B Y E AE L RThroughout the fiscal year, the Marketing andC SCommunications team diligently maintained anactive presence on various social media platforms,sharing daily updates on activities spanningdifferent jurisdictions. E 4S T 9 8A B 1L I S H E D I Nspotlighted thePraxis Care, wereand Mullingar organisations values- featured on BBC News,highlighted the based initiatives,BBC News NI and BBCmilestone. Preparations providing a platform forRadio Ulster to talk aboutwere initiated for events staff, individualsthe challenges facingacross all services to receiving support, anddementia carers. Tracycelebrate the anniversary their loved ones to sharereceived messages fromof Praxis Cares their personal stories andpeople throughout theincorporation on 3 July experiences. A newUK who were touched by2024, along with other format of videos showingthe coverage.promotional activities to a day in the life of staffAt the beginning of 2024,highlight the longevity of and supported peoplepromotion began aroundthe charity. was particularly impactfulPraxis Cares 40th to support recruitmentanniversary year. An In addition, strategicadditional staff and fillingdepartment, whichand awareness raising.anniversary-specific logo marketing campaignsdementia serviceshowcased theTracy Smyth, Praxis Carewas launched with were executed acrossvacancies. remarkabledementia careraccompanying digital channels, radio,A key highlight of Praxisachievements ofcoordinator, and Miriampromotional materials. newspapers and outdoorCares online presencesupported individualsMurray, wife and carerThe Celebrating Success sign placements withwas the suite of videosand why Praxis Care is afor husband Ian MurrayAwards ceremonies held goals of bolsteringcreated by thegreat place to work.who is supported byin Coventry, Portadown recruitment efforts forThese videos also 56 57'